Tuesday, July 14, 2015

Are You Ready for Prime Day?

Amazon creates its own shopping holiday

For 24 hours on July 15th, the 20th anniversary of its launch, Amazon.com is taking it's Prime service to the next level by actually attempting to create its own shopping holiday. Some deals will last all day, others will be added as often as every 10 minutes throughout the day and be available for limited times.

According to Amazon:
Prime Day is a one-day shopping event on July 15, 2015, with more deals than Black Friday. Prime members can shop exclusive deals from electronics, toys, video games, movies, clothing, patio, lawn and garden, sports and outdoor items and more.

Meanwhile, Walmart has announced a competing sale to take place starting on Wednesday. Their sale will include exclusive online price "rollbacks" meant to compete directly with Amazon and to show that Walmart is a major online player. The discounted items, including electronics and home items, will last up to 90 days. Walmart will also be promoting a competing free shipping service at a lower cost.

Is all of this really different in any way than past sales by major retailers? The sales figures will tell that story later this week. Can Amazon actually create a shopping holiday that for them is bigger than Black Friday? Will you be shopping on Prime Day? I can't say whether I'll be buying, but I'll certainly be browsing. Please leave a comment and let us know whether Prime Day turns out to be a big shopping day for you.


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